Senior Communications Manager
Location: Washington, D.C.
Opportunity@Work is a nonprofit social enterprise with a mission to expand access to career opportunities so that all Americans can work, learn and earn to their full potential in a dynamic economy. Our work aims to leverage and build the collective capacities of employers, educators, tech innovators, social entrepreneurs, and civic institutions to unlock opportunity for over 1 million Americans in the next decade. By transforming hiring practices, expanding learning pathways and pioneering talent financing, Opportunity@Work and our partners will equip Americans currently overlooked by today's labor market practices to build skills, demonstrate them and be hired into well-paid, in-demand jobs across the country.
About the Role
The Marketing & Communications team is responsible for Branding, Communications, and Marketing at Opportunity@Work. We are seeking a rising star with the skill, savvy, and drive to shape Opportunity@Work's communications strategy. As Sr. Communications Manager, you will support the Director of Communications and External Affairs in driving stakeholder collaboration and agency management to plan, implement, and optimize communications programs that deliver key messages to target audiences through paid, owned, and earned media channels. As a key member of this small but growing team, you will also help to educate and demonstrate to stakeholders how communications can elevate the organization's work and advance our mission.
Communications Strategy and Messaging
Collaborate with the Director of Communications and stakeholders to formalize and implement a comprehensive communication plan that achieves awareness, positioning, and acquisition goals.
Manage the creation of company and brand narratives and messaging, to ensure clear, compelling, and consistent internal and external messaging.
Deliver and continually improve a suite of communication tools for both internal (elevator pitch, talking points, FAQs, briefs) and external (one-pagers, infographics, campaigns) audiences.
Lead the planning and implementation of Opportunity@Work and Opportunity Alliance (OA)-related campaigns, including developing the communications plan, themes, materials, and outreach via paid, owned, and earned media channels.
Support the Product Marketing Manager in planning and implementation of Opportunity Marketplace campaign(s) by crafting messaging and securing earned media in alignment with Opportunity@Work and OA narratives.
Develop and execute thought leadership plan, including themes and strategic initiatives, in support of company and brand goals
Manage Communications Associate to implement Opportunity@Work thought leadership writing and speaking opportunities with communications agency including :
Proactive and reactive event selection, including identifying event priorities, outreach/pitching, and vetting/triaging event requests;
Coordinating logistics with relevant staff and prepping speakers with talking points and/or presentations;
Securing and/or coordinating coverage through owned or earned media channels;
Coordinating thought leadership writing for CEO and other leaders with the Executive Communications writer.
Editorial / Content Marketing
Lead development of Opportunity@Work editorial and content marketing strategy, engaging stakeholders, securing resources, and achieving buy-in from key decision makers.
Organize and run the editorial planning process, including ownership of the editorial calendar, managing internal/external resources, and notifying stakeholders when content is released.
Manage creation, quality-assurance, and on-time delivery of blogs, infographics, and other editorial content.
Partner with Digital Communications Manager to distribute editorial and other content (including thought leadership work) through social media, websites, newsletters, press releases, and other distribution channels.
Define media relations strategy and secure high-profile media coverage in print, broadcast, and online media.
Build, maintain, and track media relationships, functioning as the front-line media relations contact for both proactive outreach and reactive media opportunities
Triage and vet media requests, prep spokespeople with talking points, coordinate interviews and follow-up with journalists as needed.
Track and report on media coverage for Opportunity@Work work areas, including delivery of daily clips reports.
Align and integrate earned media opportunities with social media, other digital channels and thought leadership activities.
Manage and develop the Communications Associate.
Manage external resources including the Communications Agency, the Executive Thought Leadership Writer, Graphic Designer and/or others.
Communicator: You are a confident and articulate communicator who collaborates well with your colleagues and vendors. You are able to present concepts clearly and influence them toward compelling solutions that engage, inform and motivate.
Creative: You come up with new ideas and inventive ways to promote an organization so people will pay attention and understand what the organization is all about.
Operational: you are an excellent planner with superior organizational, project management and time management skills. You translate ideas into processes that drive execution, managing multiple tasks across parties and deadlines.
Experienced: you are up-to-date on communication trends and technologies, understanding where and how different audiences turn for information. With at least 6 years of experience, you are able to identify and think like your target audiences.
Entrepreneurial: you are self-motivated and positive, able to thrive in a fast-paced environment, are able to balance short-term needs with long-term strategies, and take the initiative to push forward even when there are ambiguity and risk.
How to Apply
In line with our mission and values, we will hire for this role based on your demonstrated ability to do the job. As such, here’s what we want you to submit with your application:
Please submit a resume and short cover letter in PDF.
In your cover letter, please include why you believe you would be a good fit for this role in our organization (e.g., your strengths and major contributions that best describe your abilities).
Please submit your application with the subject line
“Senior Communications Manager” to firstname.lastname@example.org.
You may also mail your application to:
1111 19th Street NW, Suite 1180
Washington, DC 20036
Attn: Executive Vice President
Compensation and Benefits
Opportunity@Work offers competitive salary and a comprehensive benefits package. Some of our benefits include medical/dental/vision, life insurance, both short and long-term disability, flex savings accounts, pre- and post-tax retirement accounts with company match, commuter benefits, professional development funding, flexibility to work remotely when necessary, paid parental leave and generous paid time off.
Accommodations are available for applicants with disabilities in all phases of the application and employment process. Please email email@example.com or call 202-847-4470 to discuss your needs.
Opportunity@Work is an equal opportunity employer committed to hiring a diverse workforce at all levels of the organization. We value and encourage the contributions of our employees and strive to create an environment where everyone can reach their full potential and drive outstanding results. All qualified applicants will receive consideration for employment without regard to race, national origin, age, sex, religion, disability, sexual orientation, marital status, veteran status, gender identity or expression, or any other basis protected by local, state, or federal law. This policy applies with regard to all aspects of one’s employment, including hiring, transfer, promotion, compensation, eligibility for benefits and termination.